Tag Archives: TikTok

The Perils of Over-Reliance on Influencer Marketing for Long-Term Brand Growth.

By | May 17, 2025

Influencer‍ marketing, while initially‌ alluring, can‌ be‍ a double-edged‍ sword if‌ not‍ strategically‍ employed. A captivating Instagram post or‍ a viral TikTok trend can momentarily boost‍ brand awareness, yet long-term growth‌ hinges on‍ a much‌ broader‌ foundation. This‍ article‌ explores the perils‍ of over-reliance on‌ influencer marketing‍ for sustainable brand growth, providing‌ actionable insights‌ into building a truly… Read More »